Week 5 Reading Reflection

1)    What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

I was surprised in the reading that they use such a large dollar amount for your average start up. They used 100,000 dollars as a normal startup cost and talked about how it could be much more. I felt that the average entrepreneur spends about 10,000 for their initial startup.

2)    Identify at least one part of the reading that was confusing to you.

I did not understand where they got their info for Internal and External Problems experienced by entrepreneurs. I would think that those very depending on the venture.

3)    If you were able to ask two questions to the author, what would you ask? Why?

How often does the start-up phase reach the post-startup phase? How often do ideas not pan out in the long-term.

4)    Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

The author insists that the Target Market has to be large. It really depends on what kind of product you are selling. Many Luxury products have small target groups but are still cost effective.