Week 7 Reading Reflection: Rediscovering
Market Segregation.
1) What was the biggest surprise for you in
the reading? In other words, what did you read that stood out the most as
different from your expectations? I didn’t expect the article to be so
heavily focused on advertising. I knew that advertising helped appeal to
certain segments ,but I did not understand that it is used for segmentation.
2) Identify at least one part of the reading
that was confusing to you. The Section concerning which customers drove profits
confused me. The example they used was banks segmenting their customers based
on the managers they worked with. How can you segment a group by the employees
you already matched them with.
3) If you were able to ask two questions
to the author, what would you ask? Why? At what point should a company or a startup
create a marketing department. What kind of surveying is most effective for
segmentation?
4) Was there anything you think the author
was wrong about? Where do you disagree with what she or he said? How? They used
mens razor blades as an example. The Author said that men prefer just what
gives the closed shave. I disagree. I don’t necessarily want the closest shave
but I want a razor that is quick and easy and doesn’t cut my skin.
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ReplyDeleteGreat reflection Brandon!
ReplyDeleteYou seemed to have gained some well marketing insight from the reading. I do agree that market segmentation is key for creating a niche for one's business and standing against the market competition. As for the segmentation of customers, I believe they were referring to how different customers spend more money, so more advertising is spent on these segments and more money is spent towards keeping better relations. I believe these customers are segmented in banks before they are matched to managers.
Keep up the good work!
-Angela