Week 9 Reading Reflection

Week 9 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? I was surprised to learn how much entrepreneurs can struggle to find the right Market. Every time I attack a new idea the market I want to work on is always my first objective.

2) Identify at least one part of the reading that was confusing to you. I wasn’t confused with the chapter but I do wish he went more in depth into specific Marketing strategies such as street/gorilla Marketing.

3) If you were able to ask two questions to the author, what would you ask? Why? What has changed in the Marketing sphere in the last 10 years with the emergence of social media? How does Marketing affect political campaigns?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How? I didn’t disagree with anything in this chapter. I learned about most the topics already from my prior Marketing Course. 

My Secret Sauce

Secret Sauce

1) Describe five ways in which you think you have human capital that is truly unique. 

1. I am bilingual and can speak French and moderate Spanish. 

2. I served in the Military.

3. I pride myself in being very trustworthy.

4. I'm outgoing and connect easily with strangers.

5. I'm observant and able to adapt to difficult situations.

2) Interview the five people who know you the best. Ask them what they think makes you different -- In Order. William/Greta/Erich/Joe/Daniel

3) Reflect on the differences. 

For my interviews it seems like there was two major trends. My experiences in the Army and Overseas in Europe make me unique. I am able to relate with a broad spectrum of people and operate well under pressure. It is very interesting to see how my friends set me apart. I am very lucky to have such close friends and family and through this exercise i can sharpen my strengths. 

Idea Napkin No. 2

Idea Napkin No. 2

In my second Idea Napkin I included the following sections as required.

About me:

My Project:

What I am offering:

My Target group:

Why choose my product?

Overall, after completing my Idea napkin I felt like the different sections blended together quite nicely. The one pairing that I felt was a little weaker was the pairing of my target group and the reason why to choose my product. After feedback from my four interviewees I found out that I should also target local business owners to sell my products at produce markets and wine tasting events. I shouldn’t merely focus on graduating students and newcomers to wine.

For my feedback memo I took away 5 important points.

1.      Expand my connections with local farmers to obtain valuable local markets to sell French wine.

2.      Concentrate on French wines that have low environmental impact.

3.      Present my wine selections at local wine tasting events to increase popularity.

4.      Talk and collaborate more with local businesses to understand how they manage distribution.

5.      Talk to the owners about their success stories and see if they will collaborate with you to sell your product.

Below are my 4 recorded interviews. Jenny, Michael, John, and Gene.

Gene preferred that he wasn’t recorded while working but agreed to share his feedback.

 Jenny--   https://soundcloud.com/user-707812648-744012805/new-recording

John--   https://soundcloud.com/user-707812648-744012805/john

Michael--  https://soundcloud.com/user-707812648-744012805/hindu

Gene is a Manager at ABC wine a liquor on University and 11^th street. After talking about demand he explained that there was a larger demand for wine in West Gainesville. At his store specifically he showed me that there selection was quite bare. He felt my concept would work best by actually opening a small retail store in Northwest Gainesville along 34^th. He pointed me in the right direction by explaining that the archer store had a larger collection.

Overall I feel that the business owners I talked too really liked my idea. This was a great assignment and I timed it perfect by visiting the local Market to conduct my interviews.