The Amazon Whisperer

Revenue Drivers:

My first and foremost driver would be retail revenue. I could also include online sales through websites such as Amazon.

Next Product offering:

After my wine gains popularity I will sell bottles from different French regions and different types of wine. The key is to provide enough variety to reduce cannibalization. I plan to increase loyalty by creating a selection group of wine. I could represent my French wines in different events/competitions across the United States.

The wine Chateau de Surs sells for only 10 dollars in France compared to 20 on Amazon. The Reviews praise the wine saying that they shared the wine with wine enthusiasts. It is very possible that the unique origin of the wine effected the consumer’s response to the product. What’s nice about the reviews is that you could sell only wines that people like and not worry about investing in large crates of one specific wine.  

I haven’t tasted this specific French wine so I could not comment whether I would add it to my collection. The price is about what I would sell my wines at though. 

My Unfair Advantage

My Unfair Advantage

Resources

1.1      Human Capital: I currently speak both French an English which is a major asset in the wine industry. I also have taken personality tests that indicate I adapt well to tough high stress environments. There is no substitute for a unique personality.

2.2       Social Capital: When I served in the Belgian Army I was forced to work with individuals with different personality types in rigorous environments. This experience translates into leadership skills that I can bring to my team when starting my business venture. Military training has only a few substitutes that offer the same level of mental testing.

3.3       Financial Capital: I have saved enough money during my working life to launch my own small business venture. Others might seek out loans but I have enough capital to avoid interest rates.

4.4       Producer lines: Recent visits to Bordeaux France created a new network of wineries that are willing to expand their ventures to the United States with my support. There is no substitute for a direct connection with a supplier.

5.5       Network: I’ve been building my network both here in the United States and around the world. I have friends from many different countries that are willing to collaborate with me. My network is unique and covers the globe which means there is no substitute.

6.6       Time: All my classes are online which means I can watch the lectures when it is convenient. This means I have enough time to devote to a business venture. There is no Substitute for time.

7.7       Environment: Gainesville is a great environment for any business opportunity. It has a wide set of Demographics. It is unique because of how many millennials there are. Other large college towns could be a substitute.

8.8       Digital Media: I studied Digital media in my arts high school as a major. This specialization taught me how to brand and market products I intend on selling.

9.9       Clan Organizational culture: I like working with close friends and family. This is an asset because they are people I can trust. I don’t have to worry about the integrity of the company. I could choose between the other 3 cultures but clan provides the best fit for a small start up.

1.10   Work ethic: When I set out to accomplish a certain task I attack it until it is completed. There is no substitute for a strong work ethic.

Top Resource:

My top resource is my network. Through my Network and mentors I have learned so much. Without the help of my network I wouldn’t have the vast unique set of resources that I now have.