Do you want Cheese with that Wine??
1) Find an opportunity.
Importing French wine in a market saturated by Californian/South American
wine.
2) Figure
out who might have the unmet need.
Wine drinkers that have never tried a French wine before and want something different for the right price.
Wine drinkers that have never tried a French wine before and want something different for the right price.
3) Come
up with a list of questions.
Hello! How are you doing today? I’m Brandon what’s your name? Nice to meet you! I plan on starting a wine importing business here in Gainesville. To research demand trends I need to interview potential customers. Do you mind if I interview you and ask a few questions?
Hello! How are you doing today? I’m Brandon what’s your name? Nice to meet you! I plan on starting a wine importing business here in Gainesville. To research demand trends I need to interview potential customers. Do you mind if I interview you and ask a few questions?
My
first question is, what is your favorite alcoholic beverage?
What
are your thoughts on wine? Do you ever drink wine?
When
was the last time you had a glass of wine?
Do
you prefer to drink wine at home or in restaurants?
What
kind do you usually get? Red, White, Rose?
Which
country do you think is the most known for their wine?
Have
you tried a French wine before?
Is
French wine easy to find here in Gainesville?
How
much do you pay on average for a bottle of wine at the supermarket?
What
about in a restaurant? If you were on a date for example..
If
the price was right would you pick a French wine over a California wine?
Alright!
Thanks so much for your input and thank you for a great interview!
4) Tell us what you learned about the opportunity.
I learned that most students tend to buy there wine at the supermarket for under 15 dollars. This is because most can’t afford to buy their own wine at a restaurant.
I learned that most students tend to buy there wine at the supermarket for under 15 dollars. This is because most can’t afford to buy their own wine at a restaurant.
5) Tell us what you learned about interviewing customers. I
learned that you never know what to expect. Some are your target group and
others may have little interest in your Product. I learned that meeting
strangers is the best way to get honest feedback on your business venture.
The Interviews!
Brandon,
ReplyDeleteI thought you came up with a very unique business opportunity with well thought out questions. I also probably fall under the category of your other interviewees because I will rarely spend over $15 for a bottle of wine because then it gets too expensive. Although, if you were able to sell French wine for a reasonable price, it might be successful. I also learned that some people have no interest in your product or service, but mainly learned that interviewing strangers gets you a good representation.
You can check out my post here:
http://jamesdonigan.blogspot.com/2016/01/customer-interview-no-1.html
Great unmet need you have found here and an interesting opportunity! I think you gave well thoughtful questions for your business idea and you conducted the interviews quite well. Good organization also.
ReplyDeleteKeep up the good work!
-Angela
Brandon,
ReplyDeleteReally great job on the interviews, especially on the questions you came up with. I have to agree with you 100% that you will never know how people will respond to questions about a business venture one might have. I had some people that loved idea and some didn’t have time for it which is okay. I have a question for you, why did you chose this venture? and will you only import French wine? Overall keep up the great work.
Here is my blog post feel free to leave some feedback
http://qdesousaent3003.blogspot.com/2016/01/ent-3003-customer-interviews-no-1.html