Week 14 Reading Reflection

Week 14 Reading Reflection:

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? In chapter three there was a story about the firm Signode. I was surprised that they chose to displace their Intraprenuer team off campus. I feel like they would be more creative if they had access to the rest of the companies resources. 

2) Identify at least one part of the reading that was confusing to you. It is confusing when the author gives us both the roles of middle managers and first line managers in the text. It is not clear whether they are able to alternate entrepreneurial tasks.  

3) If you were able to ask two questions to the author, what would you ask? Why? I would ask the author to go more in depth with his explanation of ecovision. I would also ask specifically whether a ecovision outlook is profitable in the long-term. 

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How? I couldn’t find anything that was wrong with these too chapters. 

Google Gold

1) A discussion of your general approach and strategy to search engine optimization (SEO). What were some of the activities you did for each blog post to pursue SEO? By following the guidelines set in this class I was able to improve my SEO. Sharing my blogs url address was one of the methods that increased my search results. Only a month into the class I was unable to find my blog until the third Google page. My blog now comes up as the 6th choice in a google search if I type in alexandvon. If I add the keyword wine then it comes up as a direct match. I did this on purpose so that I could use alexandvon and a brand name if needed. 

2) What were your keywords. How did you select those keywords? Did you change or refine your keywords through the semester? The main keywords I used were French Wine and Organic. 

3) How did you use social media to enhance your SEO efforts? What your your surprises or general impression of using social media to improve your blog's profile? Was social media generally receptive of your blog, or did it get ignored? I used links to relay viewers to my blog. I posted the url to the comment sections of dozens of posts. 

4) What was your most "viral" post? In other words, which post obtained the most traffic? Why do you think? My most viral post was my first elevator pitch. I think people are more likely to view videos.

5) Finally, did you make it to the first page of Google results for your keywords? If not, what page of results did you make it to? Yes if you type in alexandvon. My other keywords increase the ranking on the first search page.